Investopedia
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7 June 2025
How Owning Wine Stock Can Uncork Unexpected Perks
Shareholder perks in the wine industry are growing, offering investors discounts, tastings, and exclusive access to special events.
Most wine companies are privately held, and even public ones often keep perk details buried or undisclosed. However, at least four public companies currently offer tangible benefits to qualifying shareholders.
As companies recognize retail investors’ brand loyalty, these programs are becoming more common, though details vary and are often hard to track.